Which of the following models does an advertising campaign often follow?

Question

Quizplus · Accepted Answer

An advertising campaign often follows the AIDA model, which stands for Attention, Interest, Desire, and Action. This model outlines the steps a consumer goes through when making a purchasing decision and helps advertisers create messages that are more effective in moving the consumer towards the desired action (i.e. making a purchase). The BCG matrix, SWOT matrix, and IMC model are not models that are typically associated with advertising campaigns.

Which of the Following Models Does an Advertising Campaign Often