Eatalia is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served. The customer's negative review about the restaurant went viral. Eatalia's Chief Executive Officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant's kitchen, after being fumigated, on several social networking websites. In this scenario, which of the following does Eatalia's CEO demonstrate?

Question

Quizplus · Accepted Answer

The CEO demonstrates crisis management by publicly apologizing and taking immediate action to rectify the situation. The CEO's actions show that the company takes customer complaints seriously and is willing to take responsibility for its mistakes. The other options (Audience selectivity, Brand switching, and Media scheduling) are not relevant to this scenario.

Eatalia Is a Popular Chain of Restaurants for Authentic Italian