_____ is the series of decisions advertisers make regarding the selection and use of media, enabling the marketer to optimally and cost-effectively communicate the message to the target audience.

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Media planning is the process of determining which media channels (such as television, radio, print, online) to use, when, and for how long, in order to reach the target audience most effectively and efficiently. It involves establishing media objectives, identifying target audience media consumption habits, selecting appropriate media vehicles, and allocating the media budget accordingly. Cost per click refers to the pricing model for online advertising in which advertisers pay each time a user clicks on their ad. Media fragmentation refers to the phenomenon of audiences being spread across many different media options, making it harder for advertisers to reach them through a single channel. Cross-media advertising involves integrating multiple media channels in a campaign to enhance message delivery and impact.

_____ Is the Series of Decisions Advertisers Make Regarding the Selection