Which of the following statements is true of executional styles for advertising?

Question

Quizplus · Accepted Answer

Executional styles often dictate the type of media to be employed to convey the message. For example, a TV commercial may use a storytelling executional style, whereas a billboard may use a straightforward executional style.

Answer: C 
 Humor is often used as an executional style in advertising, but it may not be appropriate for routine purchases such as toilet paper or toothpaste. These products rely more on practicality than entertainment.

Answer: None of the above 
 Option B is incorrect as humor can be an effective executional style, depending on the product and target audience. Option D is incorrect as executional styles can differ greatly in the political realm, just as they do in other marketing campaigns.

Which of the Following Statements Is True of Executional Styles