Fournotts Corp., a sports shoe manufacturer, launches a new line of sports shoes. As a part of its promotion, Fournotts Corp invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of experiential marketing, which involves creating immersive experiences that allow customers to interact with a product or service. By inviting customers to try on the shoes for a week, Fournotts Corp is providing an opportunity for customers to fully experience the product and its features, which can lead to greater brand engagement and loyalty.