_____ is the number of times an individual is exposed to a given message during a specific period.

Name: _____ is the number of times an individual is exposed to a given message during a specific period.
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Question

Quizplus · Accepted Answer

Frequency is the number of times an individual is exposed to a given message. Reach refers to the number of people who see the message, life span represents the duration of time the message is available, and contact refers to any physical or virtual interaction between the message and the individual.

_____ Is the Number of Times an Individual Is Exposed