Laelle Inc., a leading manufacturer of industrial air conditioners, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new air conditioner, the company has sent out pamphlets to many firms along with its contact details for anyone interested. This scenario illustrates _____.

Question

Quizplus · Accepted Answer

The scenario describes the process of lead generation, which is the process of identifying potential clients or customers who may be interested in a particular product or service. The company has sent out pamphlets to firms and provided their contact details for anyone interested, in hopes of generating leads for their new air conditioner.