_____ is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement.

Question

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Negotiation is the process in which the salesperson and the prospect offer special concessions to each other to arrive at a sales agreement. It involves discussing and resolving any objections, misunderstandings, or disagreements that arise during the sales process. The goal of negotiation is to reach a mutually beneficial agreement that satisfies both parties.

_____ Is the Process During Which Both the Salesperson and the Prospect