_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group.

Question

Quizplus · Accepted Answer

The description matches the concept of customer relationship management (CRM), which emphasizes understanding individual customers and tailoring marketing efforts to their needs and preferences, rather than treating them as part of a larger demographic group. Organizational optimization, profit maximization, and total quality management may all be important goals of business, but they are not specific to this trend in marketing.

_____ Is the Ultimate Goal of a New Trend in Marketing