The first action a marketing team should take when initiating a social media campaign is:

Question

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Before beginning a social media campaign, it is essential to establish a listening platform. This involves monitoring social media platforms to understand the target audience's behavior, opinions, and preferences. It helps to gain insights to personalize the campaign and tailor messages that resonate with the audience. Hence, identifying a listening platform should be the first action taken by a marketing team initiating a social media campaign.

The First Action a Marketing Team Should Take When Initiating