Which of the Following Statements Is True of Social Commerce

Which of the following statements is true of social commerce?

A) ​Marketers cannot customize their offerings as per the needs of specific groups of consumers.
B) It relies on user-generated content on Web sites to assist consumers with purchases.
C) With social media, the employees of a firm are often in control of the message, the medium, and the response.
D) ​It does not offer consumers the scope to make informed decisions on purchases and services.