Unlike even-numbered prices,odd-numbered prices:
A)make consumers feel they are paying a higher price for a product.
B)are used for "prestige" items.
C)have elastic demand.
D)connote a bargain.

Question

Unlike even-numbered prices,odd-numbered prices:
A)​make consumers feel they are paying a higher price for a product.
B)are used for "prestige" items.
C)have elastic demand.
D)​connote a bargain.

Quizplus · Accepted Answer

Odd-numbered prices often connote a bargain, as they give the impression that the price has been intentionally lowered slightly to make it more attractive to consumers. This is often seen with prices ending in .99 or .95. In contrast, even-numbered prices are often used for "prestige" items or luxury goods, as they give the impression of a higher price tag.

Unlike Even-Numbered Prices,odd-Numbered Prices