_____ is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products.
A)Price skimming
B)Penetration pricing
C)Status quo pricing
D)Bait-and-switch pricing

Question

_____ is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products.
A)​Price skimming
B)Penetration pricing
C)Status quo pricing
D)​Bait-and-switch pricing

Quizplus · Accepted Answer

Price skimming is a strategy of setting a high price for a new product or service in order to maximize profits in the short term. It is sometimes referred to as a "market-plus" approach because it aims to capture a premium price by offering a product with unique or superior features that set it apart from competitors. This strategy is most effective when there is limited competition, high demand, and customers are willing to pay a premium for the product.

_____ Is Sometimes Called a "Market-Plus" Approach to Pricing Because