Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. During this morning's meeting with your web development team, the new intern makes a number of observations about the success of your e-commerce website. Which of the following is NOT true?
A) It is normal to experience a percentage of visitors who initiate but do not complete a transaction.
B) If many customers are abandoning their purchase in the middle of their transaction, it could indicate issues with website usability.
C) Having a large number of visitors, regardless of what they do on the website, is the ultimate goal.
D) It is important to measure the number of visitors, the percentage of visitors who initiate a transaction, and the percentage of visitors who complete a transaction.

Question

Quizplus · Accepted Answer

Having a large number of website visitors is not always the ultimate goal. The ultimate goal is to have a high conversion rate, which means a high percentage of visitors who not only initiate but also complete a transaction. It's better to have fewer visitors who are highly engaged and likely to make a purchase than many visitors who do not convert.

Critical Thinking Questions Case 7-2 Now That Your New E-Commerce