The fact that people rate the letters in their own names more favorably than other letters of the alphabet is best described as an example of

Question

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Implicit egoism refers to the tendency for people to prefer things that are associated with the self, such as the letters in their own name. This bias is believed to reflect the importance of the self-concept in guiding behavior and shaping judgments about the world. In this case, people rate the letters in their own name more favorably simply because they are associated with their own identity. Basking in reflected glory refers to the tendency for people to associate themselves with successful others in order to feel good about themselves, and is not applicable in this scenario. Self-handicapping involves the use of strategies to excuse potential failure or preserve self-esteem, and self-verification refers to the tendency for people to seek out information that confirms their existing self-concept. Neither of these theories is relevant to the observation that people prefer the letters in their own name.

The Fact That People Rate the Letters in Their Own