The primary difference between the research of Sherif (1936) and Asch (1955) is that

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Sherif's study relied on an ambiguous task in which participants estimated the distance that a point of light moved in a dark room, whereas Asch used an unambiguous task in which participants had to judge the length of lines. Despite this difference, both studies demonstrated conformity, with Sherif's participants conforming to group norms on subsequent trials and Asch's participants giving incorrect answers to conform to the majority opinion of the group.

The Primary Difference Between the Research of Sherif (1936) and Asch