The beliefs about service a customer has before a transaction are called
A) customer influences.
B) customer perceptions.
C) customer expectations.
D) customer profiles.

Question

Quizplus · Accepted Answer

Customer expectations refer to the beliefs a customer has about the level of service they will receive before a transaction. Customer influences refer to factors that may affect a customer's decision to make a purchase, such as advertising or word-of-mouth recommendations. Customer perceptions refer to the customer's evaluation of the service they received after the transaction has occurred. Customer profiles refer to the characteristics of the customer, such as demographics or purchase history.

The Beliefs About Service a Customer Has Before a Transaction