Response involvement is when consumers
A) have a high degree of affective response to ads.
B) are involved in certain decisions and behaviors.
C) have a high degree of cognitive response to ads.
D) are involved in a response to a sales campaign.
E) have a high degree of both cognitive and affective response to ads.

Question

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The Answer of Response involvement is when consumers
A) have a high degree of affective response to ads.
B) are involved in certain decisions and behaviors.
C) have a high degree of cognitive response to ads.
D) are involved in a response to a sales campaign.
E) have a high degree of both cognitive and affective response to ads.

Response Involvement Is When Consumers