To Ted,avocados were personally relevant.He had grown up near an avocado farm and his family had always been involved in avocados.Avocados and guacamole were a part of how he saw himself.In other words,they were a part of his
A) personal involvement.
B) consumer values.
C) consumer beliefs.
D) consumer involvement.
E) self-concept.

Question

Quizplus · Accepted Answer

Avocados and guacamole are part of how Ted sees himself, indicating that they are a part of his self-concept, which is the way he defines himself as a person.

To Ted,avocados Were Personally Relevant