Consumers with a(n)____ are likely to be highly involved in activities like reading,solving puzzles,and playing games that are mentally taxing.
A) high need for cognition
B) high optimum stimulation level
C) low need for cognition
D) low need for conation
E) affectively oriented personality

Question

Quizplus · Accepted Answer

Consumers with a high need for cognition are individuals who enjoy engaging in mentally stimulating activities, such as reading, problem-solving, and critical thinking. These individuals are motivated to process information and enjoy the mental challenge associated with cognitive tasks. Therefore, they are likely to exhibit a strong interest in activities that require intellectual effort and complexity.

Consumers with A(n)____ Are Likely to Be Highly Involved in Activities