All of the following can increase perceived risk except when
A) there is little information about the product or service.
B) the product or service is new.
C) the product has a high price.
D) the product is technologically complex.
E) there are no substantial quality differences between brands.

Question

Quizplus · Accepted Answer

When there are no substantial quality differences between brands, it may not increase perceived risk as consumers may perceive all brands to be of similar quality.

All of the Following Can Increase Perceived Risk Except When