____ refers to any processing situation that can divert a consumer's attention away from the processing of a message.
A) Involvement
B) Cognitive pause
C) Opportunistic pause
D) Distraction
E) Cognition

Question

Quizplus · Accepted Answer

Distraction refers to any situation that diverts a consumer's attention from the processing of a message, which can hinder comprehension and ultimately reduce the effectiveness of the marketing message.

____ Refers to Any Processing Situation That Can Divert a Consumer's