Consumers with a(n)____ have been found to be very involved in shopping and highly involved in seeking information about brands.
A) high need for cognition
B) high optimum stimulation level
C) low need cognition
D) low need for conation
E) affectively oriented personality

Question

Quizplus · Accepted Answer

Consumers with a high optimum stimulation level are more likely to engage in shopping and seek information about brands because they are driven by a desire for new and varied experiences, which can be satisfied through these activities.

Consumers with A(n)____ Have Been Found to Be Very Involved