Marketers can use ____ to uncover consumers' needs,asking consumers to interpret a set of relatively ambiguous stimuli.
A) scanner data
B) observation
C) indirect techniques such as interpreting ambiguous stimuli
D) physiological measurements
E) toe scans

Question

Quizplus · Accepted Answer

Indirect techniques such as interpreting ambiguous stimuli, also known as projective techniques, can be used to uncover consumers' needs by asking them to interpret images or scenarios in a way that sheds light on their subconscious desires and motivations. This approach is often used in market research to gain deeper insights into consumers' thoughts, feelings, and behaviors. Scanner data and physiological measurements are more quantitative methods of gathering consumer data, while observation and toe scans are not typical methods used in market research.

Marketers Can Use ____ to Uncover Consumers' Needs,asking Consumers to Interpret