One way to increase the likelihood that consumers will process a message is by suggesting that the product or service will
A) fulfill a need, value, or goal.
B) increase a consumer's safety needs.
C) be able to create new affect.
D) increase a consumer's functional needs.
E) increase a consumer's processing of the message.

Question

Quizplus · Accepted Answer

Suggesting that a product or service will fulfill a need, value, or goal is likely to grab the attention of consumers and increase their willingness to process the message because it taps into their underlying motivations and desires. This approach is effective because consumers are more likely to pay attention to messages that are relevant to their needs and goals.

One Way to Increase the Likelihood That Consumers Will Process