Some groups of consumers like low sugar cakes and other groups of consumers like rich,decadent cakes and cookies.This is best thought of as an example of using consumers' needs,values,and goals to
A) create new needs.
B) create new beliefs.
C) heighten emotional awareness.
D) segment the market.
E) stimulate cognitions.

Question

Quizplus · Accepted Answer

The example of consumers who prefer low sugar cakes versus those who prefer rich and decadent cakes and cookies is an example of market segmentation. This means that companies use consumers' needs, values, and goals to divide the market into distinct groups, allowing them to tailor their products and marketing accordingly.

Some Groups of Consumers Like Low Sugar Cakes and Other