Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought.He then looked up articles on the internet to resolve the uncomfortable feeling.This is an example of ____ affecting motivation.
A) increased aptitude
B) decreasing the affective component of attitudes
C) increased perceived risk
D) inconsistency with attitudes
E) increasing risk aversion

Question

Quizplus · Accepted Answer

Joshua's action of looking up articles to resolve his uncomfortable feeling after seeing a slightly negative ad about the brand of PC he just bought is an example of inconsistency with attitudes affecting motivation. He is motivated to seek information that could potentially align with his pre-existing positive attitude towards the brand, aiming to reduce the cognitive dissonance (the inconsistency) he experienced.

Joshua Saw a PC Ad with Information That Was Slightly