Perceived risk is best thought of as the extent to which the consumer
A) has a fear of using a product.
B) has thought out the consequences of an action.
C) has spent time using and considering a product or service.
D) is uncertain about the consequences of an action.
E) considers the potential rewards of using a particular product or service.

Question

Quizplus · Accepted Answer

Perceived risk refers to the level of uncertainty a consumer has about the potential consequences of purchasing and using a particular product or service. It is the feeling of unsureness about the possible negative outcomes associated with a product, which prompts some consumers to avoid the risk altogether. Therefore, option D, which indicates uncertainty about the consequences of an action, is the best choice.

Perceived Risk Is Best Thought of as the Extent to Which