A marketer does not have to create new advertising if an ad has been effective in the past.
Correct Answer:
Verified
Q14: Product distribution and shelf placement do not
Q15: The California Tree Fruit Commission has found
Q16: Perception uses the following senses only: (1)smell,(2)vision,(3)taste,and
Q17: Zipping is when consumers skip up to
Q18: Consumers with cable zap ads more than
Q20: Madame Tussauds is a case of
A) seeing
Q21: Sally was leading a project to put
Q22: Attention is best thought of as the
Q23: Rhetorical questions capture consumers' attention by
A) challenging
Q24: The selling of T-shirts with a beer's
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