Sally was leading a project to put billboards by the side of the highway that would advertise the logo for a new brand of soda.She believed that drivers might not stop to read the information directly,but that the information would make some impact.This impact would be through
A) recall.
B) retrieval.
C) preattentive processing.
D) postattentive processing.
E) lateral retrieval.

Question

Quizplus · Accepted Answer

Preattentive processing refers to the subconscious accumulation of information from the environment, such as noticing a billboard without actively focusing on it. This aligns with Sally's belief that drivers might not consciously read the billboards but would still be influenced by them.

Sally Was Leading a Project to Put Billboards by the Side