Food and beverage marketers often try to monitor consumers' tastes through
A) taste tests.
B) psychographic profile analysis.
C) physiological tests.
D) demographic profile analysis.
E) family profile analysis.

Question

Quizplus · Accepted Answer

Taste tests directly measure consumers' reactions to specific food and beverage products, providing valuable insights into their preferences and opinions. Psychographic, demographic, and family profile analyses may also be helpful in understanding consumer behavior, but they are not as direct or accurate as taste tests. Physiological tests may be used to study sensory perception and other physiological responses to food, but they are not typically used in consumer research.

Food and Beverage Marketers Often Try to Monitor Consumers' Tastes