Yellow Pages reported that doubling the size of an ad increases sales fivefold.This is best thought of as an example of the effectiveness of ____ in advertising.
A) concreteness
B) surprise
C) novelty
D) pleasant design
E) prominence

Question

Quizplus · Accepted Answer

The effectiveness of prominence in advertising can lead to increased sales by catching the attention of potential customers. Doubling the size of an ad is a way to increase its prominence, leading to the reported fivefold increase in sales by Yellow Pages.

Yellow Pages Reported That Doubling the Size of an Ad