Advertisers develop multiple ads with the same central message to combat the attention problem of
A) being inattentive.
B) habituation.
C) being selective.
D) being over exposed.
E) saturation.

Question

Quizplus · Accepted Answer

Habituation occurs when the audience becomes accustomed to seeing the same advertisement repeatedly and starts to tune it out. By developing multiple ads with the same central message, advertisers can combat this issue and keep the audience engaged.

Advertisers Develop Multiple Ads with the Same Central Message to Combat