Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than at the bottom).This is an example of ____ in marketing stimuli.
A) humor
B) affect
C) classical conditioning
D) novelty
E) operant conditioning

Question

Quizplus · Accepted Answer

The opposite shape of Yoplait's yogurt container is an example of novelty in marketing stimuli. It is unique and different from the traditional shape of yogurt containers, which attracts consumers' attention and creates interest. Novelty is a powerful tool in marketing as it can lead to increased brand awareness and recognition.

Yoplait's Yogurt Container Is Opposite in Shape to Other Yogurt