Marketers might not want consumers to notice that the size of their candy bar has shrunk again.This is an example of when marketers do not want a(n)
A) subliminal perception to be exceeded.
B) cognitive barrier to be crossed.
C) absolute affect to be aroused.
D) differential threshold to be crossed.
E) minimal cognition to be elicited.

Question

Quizplus · Accepted Answer

The differential threshold is the minimum amount of change in a stimulus required for the consumer to notice the difference. In this case, the marketers do not want the consumer to notice that the candy bar size has changed since it might lead to negative perceptions of the brand or product. Therefore, the marketers want to avoid crossing the differential threshold.

Marketers Might Not Want Consumers to Notice That the Size