Oftentimes a very attractive person in an ad will be the focal point of attention,whereas the brand name will be relatively unnoticed.This principle of ____ suggests that marketers should want the opposite to occur.
A) incoming perceptions
B) stimulus perceptions
C) incoming stimulus
D) figure and ground
E) perceptual stimulus

Question

Quizplus · Accepted Answer

Figure and ground is a principle of perception that states that people tend to distinguish the foreground (figure) from the background (ground). In advertising, the brand name should be the figure, while the attractive person should be the background, because people are more likely to remember the figure than the ground. Therefore, marketers should want the brand name to be noticed and remembered, and not just blend in with the background.

Oftentimes a Very Attractive Person in an Ad Will Be