The effects of ____ are not sufficiently strong to manipulate consumers,alter their preferences,or make the ad more memorable,but their content may be capable of eliciting more primitive feeling responses.
A) postreceptive cognitions
B) subliminal stimuli
C) preattentive receptors
D) postreceptive stimuli
E) subliminal affect

Question

Quizplus · Accepted Answer

Subliminal stimuli are those that are below the threshold of conscious awareness, meaning that consumers are not aware that they are being exposed to them. While they may not be strong enough to consciously manipulate consumers or alter their preferences, they may still have an effect on more primitive, subconscious levels.

The Effects of ____ Are Not Sufficiently Strong to Manipulate