Goals and their timing influence
A) corporate brand extension.
B) the content and structure of knowledge within consumers' minds.
C) future reflections on past consumer behavior in that product category.
D) how disassociations are correlated in consumers' memory.
E) group decision making.

Question

Quizplus · Accepted Answer

Goals and their timing influence the content and structure of knowledge within consumers' minds. For example, if a consumer has a short-term goal of losing weight, they may have specific knowledge structures related to healthy eating and exercise that are activated in their mind. However, if their long-term goal is to maintain an overall healthy lifestyle, their knowledge structures may be more broad and comprehensive. This can impact how a brand chooses to position itself and communicate with consumers.

Goals and Their Timing Influence