After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome,St.Joseph brand aspirin repositioned their product for adults.This is an example of a company
A) reducing clutter for brand image.
B) reducing elaboration for a brand.
C) protecting its brand image.
D) creating a new brand name.
E) reducing attention time and increasing processing efficiency.

Question

Quizplus · Accepted Answer

St. Joseph brand aspirin is protecting its brand image by repositioning their product for adults after discovering the dangers of using it for children.

After Doctors Discovered That Children Who Took Aspirin for Viral