A brand image is a specific type of
A) semantic network.
B) schema.
C) logo.
D) campaign.
E) prototype.

Question

Quizplus · Accepted Answer

A brand image is a mental representation or schema that consumers hold about a brand. It includes various elements such as logo, packaging, advertising, and reputation, but it is not limited to any one specific component like a logo or campaign. Therefore, option B is the best choice as it is the most inclusive and accurate description of a brand image.

A Brand Image Is a Specific Type of