Both hamburgers and Ronald McDonald may come to mind when a consumer thinks about McDonald's.While other fast food restaurants serve hamburgers,Ronald McDonald is ____ to McDonald's.
A) unique
B) salient
C) abstract
D) favorable
E) ubiquitous

Question

Quizplus · Accepted Answer

Unique means one-of-a-kind, distinctive, and not similar to anything else. Ronald McDonald is a specific character created exclusively for McDonald's, making him unique to the brand. While hamburgers are a common fast food item served at many restaurants, Ronald McDonald is a distinguishing symbol of McDonald's.

Both Hamburgers and Ronald McDonald May Come to Mind When