Brawny paper towels introduced a "Brawny Man" who is the epitome of the strong,sensitive,caring,gentle,thoughtful man.Through this character,Brawny is trying to establish a(n)
A) cognitive schema.
B) brand personality.
C) affect-driven schema.
D) brand extension.
E) brand cognition.

Question

Quizplus · Accepted Answer

By introducing the "Brawny Man" character with specific traits and personality, Brawny is trying to establish a brand personality that consumers can relate to and trust. This is a common branding strategy aimed at building a strong emotional connection with consumers.

Brawny Paper Towels Introduced a "Brawny Man" Who Is the Epitome