The Feminine Personality of Whirlpool Helps Identify Which Styles and Colors

The feminine personality of Whirlpool helps identify which styles and colors will be most appealing to buyers.The company now uses female voice-overs in its ads to align the advertising with the brand's personality more closely.This is an example of a company

A) adding a brand extension.
B) adding a line extension.
C) creating a new brand image.
D) extending associations that are linked with the brand.
E) elaborating on a brand personality.