A brand image is a(n)
A) neural impression of the sound or visual part of a brand and logo.
B) subschema of brand equity relevant to products and services.
C) cognition of brand icons and spokespersons.
D) overview of all of the advertising campaigns and marketing efforts in the consumer's mind for that brand relevant to its competitors
E) specific type of schema that captures what a brand stands for and how favorably it is viewed.

Question

Quizplus · Accepted Answer

A brand image is a specific type of schema that captures what a brand stands for and how favorably it is viewed. It includes associations, perceptions, and beliefs held by consumers about the brand. It goes beyond just the logo or advertising campaigns and includes overall attitudes towards the brand, its products, and its reputation.

A Brand Image Is A(n)