If our ____ of Coke is favorable,it may include such associations as "tastes great" and "picks me up."
A) subschema
B) product category schema
C) cognition
D) brand image
E) subcognition

Question

Quizplus · Accepted Answer

Brand image refers to the overall perception or impression that consumers have about a particular brand, which includes associations, beliefs, attitudes, and experiences related to the brand. In this case, the favorable associations like "tastes great" and "picks me up" are part of the brand image of Coke. The other answer options are not as relevant to the given context. A subschema is a smaller category within a larger schema or mental framework. A product category schema is a mental representation of a particular product category. Cognition refers to the mental processes involved in perception, thinking, and understanding. Subcognition is not a recognized term in psychology.

If Our ____ of Coke Is Favorable,it May Include Such