The brand personality framework includes all of the following personality types except
A) sincerity.
B) excitement.
C) competence.
D) sophistication.
E) authentic.

Question

Quizplus · Accepted Answer

The brand personality framework typically includes the personality types of sincerity, excitement, competence, sophistication, and ruggedness. "Authentic" is not typically included as a specific personality type in the framework. However, it may be included as a component of the sincerity or competence traits.

The Brand Personality Framework Includes All of the Following Personality