Home Depot is personified as a down-home,honest,thrifty,helpful,working-class man.This is an example of a(n)
A) personality schema.
B) product category schema.
C) cognitive schema.
D) affective personal schema.
E) brand personality.

Question

Quizplus · Accepted Answer

The description of Home Depot as a down-home, honest, thrifty, helpful, working-class man is an example of brand personality, which is the set of human characteristics associated with a brand. The fact that the description includes qualities like honesty and helpfulness suggests that it is not just a simple product category or cognitive schema. It is also not an affective personal schema, which would be more focused on a person's emotions or feelings toward a brand.

Home Depot Is Personified as a Down-Home,honest,thrifty,helpful,working-Class Man