Stimuli Characteristics Include: Salience,prototypicality,redundant Cues,and the Medium in Which the Stimulus
Stimuli characteristics include: salience,prototypicality,redundant cues,and the medium in which the stimulus is processed.
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Q14: A brand image represents all associations linked
Q15: Messages processed discursively tend to be better
Q16: _ is information we have already learned
Q17: A schema is a set of associations
Q18: A factor affecting retrieval is the way
Q20: Working memory particularly is based on imagery
Q21: The brand personality framework includes all of
Q22: A schema is
A) the set of negative
Q23: Home Depot is personified as a down-home,honest,thrifty,helpful,working-class
Q24: Marketers can position a company,product,brand,store,or service as
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