Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of
A) co-branding.
B) product extension.
C) franchising.
D) joint ventureship.
E) licensing.

Question

Quizplus · Accepted Answer

This is an example of licensing, as Ford has sold the rights to use the Mustang brand on a men's cologne to another company. Licensing involves granting permission to another company to use a brand name or trademark in exchange for a fee or royalty.

Ford Recently Sold the Rights to Use the Mustang Brand