A danger of too many brand extensions is that
A) the associations that are transferred to the new product will be too strong.
B) motivation to process the brand image will be too high.
C) it will be impossible to create a new brand name.
D) it can dilute, not elaborate, the original brand image.
E) there will be too many associations linked with the original brand name.

Question

Quizplus · Accepted Answer

Too many brand extensions can dilute, not elaborate, the original brand image. With too many products under the same brand name, there is a risk that consumers may lose a clear understanding of what the brand stands for, leading to confusion and dilution of the brand image.

A Danger of Too Many Brand Extensions Is That